DIGITAL SOLUTIONS FOR MARKETING CHALLENGES

IBM Turn IBM PureSystems into Gold

Opportunity

IBM were missing out on sales for their PureSystems product range. We were briefed to raise awareness for, and promote the benefits of, a new range of IBM PureSystems products to the channel, helping to educate channel sales about the various different aspects of the product range and challenge their perceptions of the role of PureSystems as a solution.

Solution

From initial brief discussion through to concept creation, design, development and implementation we delivered, in 6 weeks, a fully responsive designed promotional site.

The site allowed channel partner sales to participate in a 8 week promotion via their desktops, tablets or smartphones.

Every week users could play an arcade based online game with the highest score winning a gold ingot worth approx £1,000. Each game had a PureSystems product based message at the start and end, which reflected the nature of the game. Users could also answer a product based question which, if answered correctly, would release a number in a combination lock and the opportunity to be one of 20 randomly selected winners of £50 worth of iTunes vouchers.

At the end of the 8 week period all those who had correctly answered the weekly questions were granted access to the gold vault. At midday on the final Friday of the promotion the vault opened to reveal a gold rush question – the first 9 to correctly answer the question all received a gold ingot.

Full reporting and tracking helped to ensure that communications were targeted and that administration was kept simple and accurate. The promotion was supported with direct marketing and email marketing.

Results

Our target was to attract 206 individual registrations for the campaign, we exceded this by 117%.

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  • IBM
  • Sky
  • Three
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  • BBC Worldwide
  • BBC Worldwide
  • BBC Worldwide
  • BBC Worldwide
  • BBC Worldwide
  • BBC Worldwide