DIGITAL SOLUTIONS FOR MARKETING CHALLENGES

Sky Business acquisition website

Opportunity

Works Digital won the pitch to become the sole online digital agency for the Sky Business division over five years ago and the relationship has grown in strength ever since.

Response

We redesigned, rebuilt and developed an acquisition website for Sky Business (for both the UK and ROI), which we continue to manage. Development continued and a year ago additional functionality allowing users to purchase Sky Business packages online, led to over 100 new sign-ups within 3 months of going live.

This summer the site received a re-fresh, with new designs and functionality, to coincide with a pricing and package restructure, including an online pricing calculator for users to work out their monthly subscription price.

The site was optimised for SEO, including new copy and metatags. A dedicated section of the site promoting Sky’s biggest campaign, Sky 3D, was developed and navigation was simplified to improve the user journey allowing a better understanding of the Sky packages available.

Result

The website achieved a 24% increase in contract downloads within the first 4 months of launch.

The addition of Online Forms led to over 100 new sign-ups within 3 months of going live.

Within a week of launch, the updated website saw a 103% increase in visits to the site.

We continue to develop and manage this site on a weekly basis for Sky Business as the hub for new business acquisition.

Visit the site »

  • "The Works Group understand the fast paced marketplace that we are working within and adapt accordingly."

    Tracy Harrison
    Director of Marketing, BSkyB

  • "The Works Group understand the fast paced marketplace that we are working within and adapt accordingly."

    Tracy Harrison
    Director of Marketing, BSkyB

  • IBM
  • Sky
  • Three
  • Yell
  • LexisNexis
  • Prudential
  • Lenovo
  • Basware
  • Ubisense
  • BBC Worldwide
  • BBC Worldwide
  • BBC Worldwide
  • BBC Worldwide
  • BBC Worldwide
  • BBC Worldwide