DIGITAL SOLUTIONS FOR MARKETING CHALLENGES

Sky Business PreviewLive MyPOS creation tool

Opportunity

We regularly enhance the retention website we developed for Sky, PreviewLIVE, with new tools exclusive to Sky customers. We found that Pub landlords needed a quick and easy to use facility to create personalised posters, leaflets and POS material to promote the sports fixtures they show in their venues.

Response

We created My POS, allowing customers to use a very simple step-by-step process to create their own POS material to download and print cheaply themselves; they also have the option to have their creations professionally printed. My POS gives users a huge range of sports fixtures and suitable images to choose from to apply to their choice of template. They can then add their own promotional text and special offers to really help them promote their premises.

Result

In the first month we saw the 5,900 user base download 2,000+ items for self-printing and 50+ items purchased through the site and sent for professional printing. The reporting shows that there is a steady 500+ items created and downloaded weekly.

Customer comments

“Feel now I am getting value for money. Keep the good ideas coming.”
“Excellent! A brilliant and professional tool”
“Awesome product!!!!”

Always nice to hear kind words from a client also:
PreviewLIVE is an essential part of our customer retention strategy, The Works Group drove the design, build and functionality of MyPOS in direct response to one of our main customer challenges and were meticulous in striving for the perfect solution.

The end result was a technologically advanced cross platform solution that was so simple for the end user, yet gave us the flexibility as the client to control via a CMS. This is now one of our most valued retention tools, and also a great benefit to Sky commercial subscribers.”

Jon Crownshaw
Marketing Controller
BSkyB

  • "The end result was a technologically advanced cross platform solution that was so simple for the end user, yet gave us the flexibility as the client to control via a CMS."

    Jon Crownshaw
    Marketing Controller, BSkyB

  • "The end result was a technologically advanced cross platform solution that was so simple for the end user, yet gave us the flexibility as the client to control via a CMS."

    Jon Crownshaw
    Marketing Controller, BSkyB

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