DIGITAL SOLUTIONS FOR MARKETING CHALLENGES

Sky QR Code Poster Downloads

Opportunity

To raise awareness and downloads from the excellent poster resource centre on Sky PreviewLIVE customer portal.

Based upon Google Analytical statistics gathered from the portal and also user feedback we identified that many of the Sky Business audience were smartphone users.

The challenge was to overcome the problem that smartphone users can rarely print from their phones so need to send links to the download resources to their desktop computer to allow printing.

The initiative would involve Sky printing a QR code in their Preview Magazine for smartphone users to scan.

Response

The Works Group created a mobile optimised web app for users to connect to by scanning the QR code printed in Sky’s Preview Magazine.

The app was simple, users entered their name and email address they wished to send the poster download links to then selected the individual posters required. Once the send button was clicked an automated email was sent to the recipient with the selected links.

We also took the opportunity of putting links to video demos of other PreviewLIVE portal features on the thanks screen of the app to raise awareness.

All poster selections and reporting was available to Sky administrators via our custom CMS.

Result

Since the QR code has been printed in Preview magazine there have been in excess of 1150 users who downloaded a total of 5257 posters, a healthy average of 4.57 posters per user.

Sky have now implemented further QR code activity which is also seeing great results.

  • "Works Digital produced an excellent solution that has achieved our objective and has been a great success."

    Jon Crownshaw
    Marketing Controller, BSkyB

  • "Works Digital produced an excellent solution that has achieved our objective and has been a great success."

    Jon Crownshaw
    Marketing Controller, BSkyB

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