Online Marketing

Sky

Challenge

Sky Business needed to create a number of campaigns throughout the year targeting different customers with different messages and offers. The online campaign needed to complement the DM produced and include detailed tracking and reporting to measure ROI.

Response

We created a number of campaign emails, online Flash banners, newswires and buttons for industry specific and B2B websites, trade adverts and promotional panels for the Sky Business website. These all linked to source specific micro sites, so we could produce accurate reporting for each of the different mediums and messages for each of the campaigns.

Here's how it works:

Result

The campaigns are consistently achieving above average click through rates resulting in a significant increase in the number of online sign ups on the website. Sky Business are also now able to measure the effectiveness of their campaigns, allowing them to plan future campaigns much more efficiently.