Ad Creation Tool

Yell

Challenge

Yell, as part of their direct service strategy, wanted to develop an online Ad Creation Tool to allow sales and advertisers to create online ads directly. The objective being to empower both the sales consultant and the customer to control the end product thus reinforcing Yell's consultative selling approach and helping to drive sales up but cost of sales down.

Response

Works Digital created the user journey to ensure that the process was simple and easy to follow thus reducing any barriers to usage. We then created and designed the user interface to reflect this approach, ensuring that at all times the hero and focus was always on the ad itself. Works Digital then worked closely with a software development company based in India to build the final Flex and Flash based application.

Result

Awaiting results

Everyone loves the designs and they've researched very positively. A great result all round. Many thanks for your great insights and direction throughout this process.

Terri Innes - Technology Manager, Yell