Mobile Phone UI

3 Mobile

Challenge

Create graphical assets in multiple sizes and formats for the main 3 network navigation UI to allow for every handset configuration available on 3. All graphical assets to allow for screen size and resolution reflect the 3 brand values and have visual impact whilst appreciating the dynamics of the medium. And all this to be achieved on a frequent basis with very short production times.

Response

Works Digital created a range of graphical assets, on a weekly basis, that promote services on the 3 network. The graphics raise awareness, drive traffic, promote promotions and encourage paid for usage. We are involved in an on-going process, with the client, of procedure and process driven improvements to the system to help bring down production times, increase effectiveness rates, develop new formats to stimulate usage and improve the overall user experience.

Result

We have continuously achieved our deadlines with creative that is approved through the sign-off procedure with minimal changes. As a result the volume of work has increased incrementally on a quarterly basis and has led to us being briefed to develop Flash based applications to help demonstrate the 3 network experience without the need for a network connection.

The designs look great and have been signed off by all stakeholders, well done. Please pass on my thanks to all involved at Works Digital for the quality of work and speed of response.

Grant Goss - UE Design Delivery Manager, Hutchison 3G