Online Ratecard Calculator

YELL

Challenge

Yell has a complex ratecard system that needed to be made available online for customers to access directly. This new online version was of particular importance, as it was no longer possible to produce the rates structure in a printed format.

Response

We developed an online rates site with a user-friendly interface that allows advertisers to find any rate, for any product, within any area, at any time, for every ad type - within 3 clicks.

Yell has 3 products; Yell.com, Yellow Pages and 118 247. Each product has a set of intricate ratecard structures (Yellow Pages has 104 locations and 110 advert types alone), therefore we needed to build a database capable of fulfilling any request, from a small business customer with a limited annual advertising budget, to a national corporate company with a multi-product and location advertising programme.

The Online Ratecard Calculator is part of the Yell Direct internally-produced website, so it needed to fit seamlessly within the navigation and design of the main site.

Result

With 58,708 average monthly viewings*, the Yell rates online website is increasing in popularity and is an integral element in the development of an online advertising portal strategy.

*Yell Online Rates statistics, for the year ending May 2009.

Due to the complex nature of Yell's pricing, the ability to enable it's customers to work out costs for any given product is invaluable, and without the assistance of The Works this would not have been achieved with simplicity, flexibility and ease.

Karam Pentland - Sales Information Group Manager, Yell